Ada-powered AI agents can now call customers when something needs their attention and resolve the issue on the call, over the phone system you already run.

Paulina Morgan

Senior Integrated Marketing Manager

For airlines, hotel groups, and travel brands already building on AWS, there’s now an AWS-validated, procurable path to AI customer service built for this industry’s hardest moments.

Monica Jain

Vice President Partnerships

Your AI agent can now read the screenshots and photos customers send, and keep the conversation going without a retype or a handoff.

Paulina Morgan

Senior Integrated Marketing Manager

Your AI agent can now use your business systems to complete the customer's task, not just answer the question.

Paulina Morgan

Senior Integrated Marketing Manager

Ada opens the configuration that shapes your AI agent to your own tools: MCP and APIs where changes stage on change sets, get tested before they ship, and land on the record.

Paulina Morgan

Senior Integrated Marketing Manager

Ada now answers the questions security teams ask: an Audit log with interface-level attribution, bulk end-user deletion as one tracked job, and visibility into every AI-assistant connection.

Paulina Morgan

Senior Integrated Marketing Manager

Ada's Instagram DMs channel is generally available: a direct Meta integration your team connects self-serve from the dashboard, so your AI agent answers customers right in their Instagram DMs.

Paulina Morgan

Senior Integrated Marketing Manager

Glossary is now generally available in Ada: a managed vocabulary of your business terms, translations, and definitions, applied on every turn of every conversation.

Paulina Morgan

Senior Integrated Marketing Manager

We've expanded Ada’s agentic AI platform to give ACX teams the ability to build, manage, and continuously improve AI agents with greater confidence.

Tal Rosenzweig

Technical Product Marketing Manager

As AI agents tackle more complex workflows, three challenges emerge: latency, adherence, and customer behavior. Here's how Playbooks addresses them.

Tal Rosenzweig

Technical Product Marketing Manager

Over the past few months, we've expanded the capabilities that power Ada ACX. Here's what we built.

Christine Pun

Product Marketing Manager

Ada Labs brings applied AI research into the open, advancing the systems behind agentic customer experience at production scale.

Gordon Gibson

Director, Applied Machine Learning