Black Friday is November 27, 2026. See what BFCM 2025 showed about peak demand, and the questions to answer before your AI agent takes on the peak weeks.

Paulina Morgan

Senior Integrated Marketing Manager

A withdrawal question is a moment when a player decides how much to trust an operator. Here's what makes it fragile and what a good answer looks like.

Paulina Morgan

Senior Integrated Marketing Manager

An AI agent persona is the personality, voice, and visual identity that represent your brand in every customer conversation. Here's how to design one.

Paulina Morgan

Senior Integrated Marketing Manager

Examples of conversational AI you may be using in your day-to-day life across a variety of channels, platforms, and devices.

Paulina Morgan

Senior Integrated Marketing Manager

This year's five ACX Award winners arrived at the same habit from five different industries: treating an AI agent as an operation to staff, measure, and improve, rather than a product to install and leave alone.

Justine Woo

Senior Customer Advocacy Manager

Resolution is the next frontier of CX. Companies making the most progress are approaching that challenge differently. Here's how three brands are doing it.

Christine Pun

Product Marketing Manager

Different industries face different challenges, but the underlying mandate is the same: trust isn't created through a single interaction, it's earned.

Deidre Moore

Vice President, Growth Marketing

When disruptions hit, customers need more than answers. See how leading brands use agentic customer experience to respond under pressure.

Sarah Fox

Senior Content Producer

To understand what customers actually expect, Ada partnered with NewtonX to survey 2,000 global consumers, all of whom had recent experience with AI.

Deidre Moore

Vice President, Growth Marketing

According to the latest research, AI in the travel industry one of the highest-stakes CX investments companies can make, and how you build it matters.

Deidre Moore

Vice President, Growth Marketing

When AI in customer experience operates at the core of operations, success is no longer defined by where it is deployed. It’s defined by how it’s managed.

Danielle Wanderer

Chief Marketing Officer

Every AI for customer service business case tells a similar story. Gartner just told us the math doesn't close.

Danielle Wanderer

Chief Marketing Officer