RFP template: Choosing AI technology for enterprise customer service
An excel sheet containing 100+ detailed evaluation questions across seven categories in scoring-ready format you can send directly to vendors.
Learn MoreAda news & product updates
Fresh thinking from inside Ada. Stay current on product releases, company news, and the ideas shaping how we build for the future of customer service.
What 2,000 consumers told us about AI customer service, and what it means for your business
The gap between enthusiasm and experience is where most AI strategies get stuck, and where agentic AI in customer experience becomes crucial.
Deidre Moore
Vice President, Growth Marketing
Ada news & product updates | 12 min read
Why enterprise AI customer service fails without structured testing
Find out why traditional QA breaks under AI, and what structured testing changes when automation becomes mission-critical.
Christine Pun
Product Marketing Manager
One brain for every channel: The future of agentic customer service starts here
AI voice agents are exposing the limits of channel-first AI. See how Ada’s unified Reasoning Engine™ brings intelligence together across every channel.
Christine Pun
Product Marketing Manager
How Ada’s MCP Server brings conversational analytics to AI customer service
Find out what conversational analytics is, why it matters now, and how Ada’s new MCP Server is making it a reality for CX teams everywhere.
Tal Rosenzweig
Technical Product Marketing Manager
Ada news & product updates | 7 min read
How Medallia and Ada are closing the customer feedback loop for good
Feedback is only useful if you act fast. Ada and Medallia turn lagging insights into instant action and CX that keeps getting smarter.
Eric Taucer
Senior Partner Manager
Ada news & product updates | 12 min read
Ada Interact 2025: Everything you missed at the AI customer service event of the year
Here’s an inside look at the boldest ideas, sharpest takeaways, and most impactful strategies from Ada Interact 2025.
Jennifer Sewell
Vice President, Marketing
Ada news & product updates | 8 min read
Ada Interact 2025: What to expect at the AI customer service event of the year
Customer service is being rebuilt from the ground up. Interact is where the next generation of leaders step up to shape what’s next.
Sarah Fox
Senior Content Producer
Ada news & product updates | 8 min read
Your next star service rep won’t ask for a desk—just your SOPs
Playbooks enables your AI agent to follow your SOPs with precision, logic, and flexibility, handling high-stakes workflows like your best human agents would.
Shantanu Kedar
Director, Product Marketing
Ada news & product updates | 8 min read
the future just called—ada voice answered
Ada’s Spring Launch introduces smarter voice AI and tools that help your agent improve over time. Discover new capabilities like Coaching, Scorecards, Playbooks, and Recommendations.
Maggie Brennand
Senior Product Marketing Manager
Ada news & product updates | 13 min read
in conversation with OpenAI: building trust in the age of AI hallucinations
Are AI hallucinations holding you back? This is your opportunity to learn from the experts.
Yogi Bhatnagar
Principal Customer Solutions Consultant
Ada news & product updates | 7 min read
product launch: new capabilities to make your AI agent smarter, more trustworthy, and reason like your top performer
The future of CX automation is getting brighter and driving even better results. We recently covered this and more in our annual Spring product launch.
Sarah Fox
Senior Content Producer
new webinar: from human-first to AI-first customer service
We brought together some of the most innovative and ambitious C-Suite execs and CX leaders to talk about the shift from human-first to AI-first customer service.
Sarah Fox
Senior Content Producer