Back in the early days of ecommerce, having a decent product was enough to attract customers and drive sales. Clearly, that isn't the case anymore. In fact, roughly 90% of customers today say that a company's experience is just as important as its product or service.

This means your ecommerce store needs to be firing on all cylinders, from marketing and customer service to shipping and reviews. If you have a store on Shopify, then things are much easier, thanks to thousands of apps on the Shopify app store .

But with so many options, choosing which apps can quickly get overwhelming. That's why we've handpicked the top 7 Shopify apps for ecommerce to help you skip the guesswork. Let’s get into it.

Why use Shopify apps in your ecommerce store?

Customers today expect an extraordinary online shopping experience, and your competitors are doing everything in their power to deliver it.

Shopify apps work as force multipliers for your ecommerce store. They help you optimize different parts of your operation to give your customers the best possible experience when shopping with you.

With the right apps, you can automate routine tasks, boost your marketing efforts, and keep your customers wanting more. Let’s take a closer look at why your Shopify store needs apps:

• Free yourself from the daily grind: Running an online store can feel like a never-ending to-do list. Great apps help you easily tick each item off your list, giving you a well-oiled selling machine.
• Turn shoppers into brand ambassadors: Apps help you deliver a smooth shopping experience to customers. Use them well, and you’ll get customers singing your praises from the rooftops — or at least leave glowing reviews.
• Stay ahead of the competition: In a crowded marketplace, the right apps can set your brand apart. Plus, with 86% of customers willing to pay more for great experiences, inv esting in apps may well mean leaving your competition in the dust.

All these go to show that apps aren’t a ‘nice-to-have’ but a necessity in today's marketplace.

Shopify apps for ecommerce to set your store up for success

A decent Shopify setup alone won't guarantee sales. It’s like getting a new sports car before entering a race — you need the right add-ons to stand any real chance of winning.

Let’s go over the top 7 Shopify apps for ecommerce to help you survive and thrive in Shopify's competitive marketplace.

1. Shogun — Landing Page Builder

Not to knock on Shopify’s default landing pages, but it can only take you so far. If you want to create a first impression that turns visitors into buyers, Shogun is the landing page builder to make it happen.

This user-friendly app makes it easy for anyone (tech-savvy or not) to design all sorts of Shopify pages — from product and landing pages to blog posts and beyond.

With drag-and-drop editing, pre-designed templates, and stellar support, Shogun has everything you need to make your Shopify pages shine. Plus, it lets you test different designs to see which converts best.

Shogun is especially helpful to small businesses seeking a cost-effective Shopify page builder without having to hire a developer.

• Ratings: 4.7/5 ⭐
• Pricing: Free trial available, paid plan starts at $39/month

2. Judge.me: Display product reviews and social proof

Nothing gives shoppers more confidence in your products than seeing glowing product reviews and social proof. Case in point, 93% of consumers say online reviews influence their purchase decisions.

Our top pick for Shopify app for product reviews is Judge.me . This app lets you send automatic emails to ask customers for their thoughts after purchases.

You can then display their testimonials and star ratings throughout your store. In other words, you turn satisfied customers into brand ambassadors. Judge.me also supports user-generated photos and videos to give customers visual proof of product reviews.

• Ratings: 5/5 ⭐
• Pricing: Free plan available, paid plan starts at $15/month

3. Klaviyo — Personalized Email & SMS Marketing

When it comes to reaching your audience, few marketing channels pack as much punch as email and SMS.

After looking far and wide on Shopify, we recommend the marketing powerhouse Klaviyo for your email and SMS marketing needs. And we're not alone. In the words of a satisfied user:

But why Klaviyo you ask? Take your pick:

• Seamless setup and user-friendly interface
• Responsive customer support and powerful analytics tools
• Highly personalized marketing campaigns to keep your brand top-of-mind
• Advanced features like segmentation, automated flows, and visual email builder

One feature you’ll find particularly useful as a Shopify seller is the abandoned carts campaigns. With ecommerce stores having an average abandonment rate of 70.19% , the need for an app like Klaviyo is all too glaring.

• Ratings: 4.1/5 ⭐
• Pricing: Free plan available, paid plan starts at $15/month for SMS and $30/month for Email

4. Shipeasy: Advanced shipping rate calculator

Shipping is a vital part of any ecommerce store and a headache for many brands. To optimize your shipping, we recommend integrating Shipeasy .

Shipeasy is a one-stop shop for all your shipping needs. This app is best known (and loved) for its shipping calculator, which uses 30+ parameters to calculate accurate shipping rates for every order.

A satisfied user said this about Shipeasy:

Long story short, Shipeasy does the heavy lifting for your shipping calculations to keep your customers happy with fast, efficient shipping.

• Ratings: 5/5 ⭐
• Pricing: Free plan available, paid plan starts at $9.99/month

5. Instafeed — Social commerce on Instagram

Successful ecommerce stores all do one thing well: Keep up with the latest social trends.

Instafeed is a powerful social commerce app that lets you integrate your Instagram feed directly into your store. It's a great way to use your social media presence to drive traffic to your store — and vice versa.

As an added bonus, Instafeed is lightweight and won't slow down your website. Users also praise this app for its exceptional customer support team — available even on weekends.

• Ratings: 4.9/5 ⭐
• Pricing: Free plan available, paid plan starts at $6/month

6. Order Printer Pro — Invoice Automation

Say goodbye to manually printing orders and invoices thanks to apps like Order Printer Pro . This app optimizes your order fulfillment process by automatically printing orders, packing slips, receipts, invoices, return forms, and so on.It also handles split payments and multi-currency with ease, making it perfect for B2C and B2B brands alike. Users praise this app for its user-friendliness and top-notch customer support. According to one such user:

• Ratings: 4.9/5 ⭐
• Pricing: Free plan available, paid plan starts at $10/month

7. Smile — Loyalty and rewards

Happy customers are repeat customers. And repeat customers are the backbone of successful businesses. So, how can you keep your customers happy? One tried-and-true method is a loyalty program to reward customers for choosing your brand.

Smile.io is a Shopify app that helps you launch a loyalty program in minutes — no coding necessary. It offers various reward options, including points, referrals, and VIPs. This way, you can design a program that perfectly fits your brand and customer base.

In the words of one happy user:

What’s more, Smile.io integrates with other Shopify apps, making it a breeze to manage your loyalty program alongside other operations.

• Ratings: 4.9/5 ⭐
• Pricing: Free plan available, paid plan starts at $49/month

Looking for a robust ecommerce customer service integration?

If you’re using a scripted ecommerce chatbot to handle customer interactions, you risk falling behind with the rise of AI. While it’s okay for smaller ecommerce stores to use them, bigger brands should seriously consider an AI agent.

Since scripted bots rely on pre-programmed responses and decision trees, they often struggle to understand complex questions or nuanced language. Fortunately, that's where AI agents excel.

AI agents are designed to intelligently reason through problems , learn from interactions, and make decisions. They can act autonomously, apply learned knowledge to accomplish tasks, and solve problems in real-time. But knowing the difference between chatbots and AI agents is just the start. The real differentiator is choosing an AI agent that delivers exceptional results.

We’re talking about an AI agent that uses a powerful reasoning engine to truly understand customer intent and context before providing integration. This way, you can offer your shoppers speedy, personalized customer service at scale.